Symbolism of Brand: Rising from the East, the meeting of elements of Eastern and Western culture, beautiful and intelligent by nature, in unity.
Implications of our logo design: the logo for Yuan Zhong Siu (A Member of New Trend Lifestyle Group) uses gold and purple as the primary colours. The Chinese characters: “Yuan”, “Zhong” and “Siu” are placed in the middle of the ring with “Y”, “Z” and “S” embedded in it. Gold begets water, and water is the source of all life, both polymeric form a golden circle of positive energy flowing, symbolizing vitality and vigour, and also as a dragon hovering between heaven and earth, acting as the guardian of the world, denoting happiness. Purple symbolizes Earth, where all things receive water from Earth. The fusion of water and Earth elements in the logo denotes an auspicious omen and also indicates that the company is constantly sowing and harvesting, denoting a healthy ecological chain which reaps wealth.